Meet our Diva!
Empowered, serene, self-assured, gracious – and FABULOUS!
Our Diva is the result of an intensive Brand Exploration where we thoroughly unpacked what our SILVER VIXENS online community is about. We’ve defined our values, we’ve interrogated our Avatars and we’ve had our professionals build a Brand Strategy that included the design of our Diva.
She embodies the values we admire and hold dear
- Acceptance
- Vitality
- Pride
- Guidance
These are the values upon which the SILVER VIXENS Community has been built and have resulted in a culture that supports a safe space to be vulnerable, to be honest about our challenges and “less than ideal” reactions, and to Celebrate our successes.
Our Diva is aspirational. She is at a place of peace, self acceptance and happiness that we are all aiming for.
Our Diva is accomplished. She shamelessly flaunts her hard won glory with powerful and flowing locks, that frame a contended and serene smile. The light catches the complexion of her ageless yet wise face and renders her complexion is a myriad of tones, because she is every woman and all women.
Our Diva is unshakable. She is seated firmly on a deep well of self- acceptance, self-assurance and self-love.
Our Diva is generous. Because she is aware that every trial and difficulty she has faced and overcome has created a great reservoir of wisdom and comfort she can then pour out abundantly to others.
And Our Diva is cheeky. She knows that it is her right as a Diva regardless of where she is on her journey, to enjoy the ride. And so at times she might play a little and laugh a lot, look for the Silver Lining which she knows is always there somewhere, and make fun of what might seem like impossible situations.
So we are rolling our new look out to the Facebook groups, our online communications and our new website. This change will also be reflected in the content we develop and the products we host.
Let us know what you think!